James Love - The Official Internet Mastery Blog

Arbonne Bankruptcy – How to Stay Sponsoring and Earning

Arbonne Chapter 11 Bankruptcy 2010

Arbonne International, LLC an MLM company known for its skin care products that is based out of Irvine California has been the topic of discussion as of late. Ever since the holding company Natural Products Group, LLC recently entering into a chapter 11 bankruptcy filing to remove an excess amount of outstanding debt.

Many rumors have been around stating that Arbonne will shut their doors due to this bankruptcy filing, but in reality most people are unfamiliar with this filing. The chapter 11 bankruptcy filing has been successful with Natural Products Group, LLC announcing on January 27^th 2010 that the Pre-Packaged Chapter 11 Plan was accepted. With the company stating that more than 80% of the outstanding debt is expected to be reduced during the Arbonne reorganization, and turned into equity for the company. Basically the lenders are swapping the debt owed to gain shares of ownership in the company.

What does this Arbonne Restructuring mean for you the Independent Consultants?

Well, looks like business as usual which is a great thing following such a large scare as bankruptcy on your company. But in no way will this Arbonne Bankruptcy be out of the news anytime soon. As we know the MLM industry is constantly scrutinized as to how “legit” and “secure” any of the businesses are since many MLM companies have opened and closed their doors over the years, leaving empty pockets and broken dreams.

As for any Independent Consultant or anyone who has been looking at getting involved in the Arbonne opportunity may want to think twice about how business may change. Now this in no way means you shouldn’t stay involved or get involved in the Arbonne opportunity. But remember the name is now tarnished and you now need to clean things up and explain what has taken place to people who may not be educated in bankruptcy. The road ahead may not be bright right away for Arbonne in a recruiting standpoint, but like any business “it’s a numbers game”.

If you really want to prosper in Arbonne, you’re going to need to learn how to market “yourself” before your business. This goes for people currently in Arbonne or those looking at joining, you need to learn how to market your business in a way that removes resistance in your prospects. And you’ll find that you get fewer objections when talking to these prospects if you have an effective marketing system that brands yourself as an expert and set yourself above the crowd so that your prospects get to know “YOU” and then the company once the trust has been created.

That being said, you can still earn a lot of money with Arbonne if you know how to market.

If you want to learn how you can do this online, I have some step by step advice for you that you can get by subscribing to my newsletter below or take a look at the video (on the upper right of this page).

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MLM Recruiting System for 100% Automated Recruiting

An MLM recruiting system is made up of multiple pieces that when put together will create an automated system to generate and manage targeted leads to build your MLM Business. The automation is the amazing part; because the system is based off of leveraging the internet you really can have a completely automated system that does the work for you.

This has created a lot of buzz among Network Marketers since the biggest hurdle in the MLM industry is finding qualified people to talk to. Most likely if you are in a MLM business and have a facebook account you’ve received at least one email attempting to get you to join their “Instant Money Making System”.

Just like people going from MLM business to MLM business the same is happening with these MLM recruiting systems. People are forgetting why they initially needed a MLM recruiting system which is to recruit people into your business. If you keep that in mind when assessing the systems available you’ll have a better chance of getting what you actually need.

As for the claims of a second income from affiliate products, please don’t get ahead of yourself. Even though it is possible to make a significant income with affiliate products it is the not the primary goal in using a lead generating system. The ability to make money by presenting affiliate products and services is mainly used to cover advertising costs in creating your leads. Once you build your list you can then present more of the affiliate products to increase earnings, assuming that they are quality and you are not spamming your prospects with offers.

The number one reason people use an existing MLM recruiting system instead of creating their own is to take away the time and money investment needed to build a system for generating and managing leads. And since using a pre existing system is a small investment you’ll have more money for your advertising; along with the piece of mind that the system has been tested and proven to work.

New recruits and your existing down-line can use the same MLM recruitment system to duplicate efforts and build their business the same way you are with all the training material necessary to advertise with the internet.

With that said, a few months back I happened to discover a company called “MLM Lead System Pro”. They were offering a fully customizable lead generating system that was created for the MLM industry. As you can all assume I was skeptical and spent countless hours researching to find if this claim was true. After doing my due diligence I signed up for the trial membership so I could dissect the MLM recruiting system further.

After setting up the system through the video tutorials I was up and running with my domain listed on my own customized capture pages. One thing that stood out was how MLM Lead System Pro integrated Aweber so that your leads go directly into your autoresponder to build your lists.

Another great addition to the system is the back office trainings, here’s a quick list of the detailed trainings available for new and tenured internet marketers.

Facebook, Myspace and Twitter marketing
PPC (pay per click)
Listbuilders
Article marketing
Classified marketing
Video marketing

After about two weeks of using this MLM Lead System Pro I was feeling pretty comfortable with everything it had to offer. And the capture pages were converting really well with the help of the split testing function they provide. I have made it through most of the trainings and attended the weekly webinars and everything gave great value. Word to the wise, don’t try to be a pro at every advertising methods they show you; grab one or two and master them.

As for your capture pages make sure you customize them so that you are unique, this drastically increased my conversions of leads and sales to those leads. Whether or not you currently use or plan to use an MLM Recruiting System to build your lists. Take control of your business and fill out the form at bottom of this page to learn exactly how to generate mass amounts of traffic and to create your own targeted leads.

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Tom Challan Review

Tom Challan

Tom Challan is known in the network marketing Industry as one of the most successful MLM recruiters ever. This is due to Tom’s ability to recruit people into his primary business every day and being able to teach others the same. Tom Challan is referred as a recruiting machine which he has proven by sponsoring 500+ reps in one year; which in turn created a down-line of over 40,000 reps in less than two years!

Tom has been in the network marketing industry for years and as I mentioned he is an MLM recruiting powerhouse when it comes to recruiting. Not only recruiting reps by the handful but he keeps his work hours short and spends time with his family (living the dream).

This usually raises a common question:

“I have a hard time finding people to talk to let alone get them into my business”

How can that be possible?

So I went and signed up on Tom Challan’s email list to get a good idea of what you really get from working with him. I was excited to see that there’s plenty of free information including the ability to be part of his conference calls without a penny spent. And for those of you who can spend a few dollars on trainings he had his own personal Bootcamp to learn his exact strategies for recruiting.

With Tom Challan having 16 years experience and Proven Industry results it’s no surprise he now devotes his time to training others. Using his title of a Home Business Recruiting Expert he shares the exact step by step recruiting system that he used to build his network marketing Mecca.

His trainings were built to remove your fears when speaking with people about your business, and to show you how it’s possible to produce results while working less. He also shows you exactly how to help out new members so that they make money quickly to create the momentum necessary to succeed. There is no magic with Tom Challan’s techniques, its learning to do the right things…the right way and to repeat.

One thing that stands out in a big way that I personally enjoy is that you can see the honesty in the way Tom Challan speaks and he even goes as far as bringing up rough times in his life. There aren’t too many people that will openly go in the detail of their struggles in life as Tom does.

For anyone who want to follow in Tom Challan’s foot steps to be comfortable on the phone by strengthening your abilities, your listening skills, prospecting, and ability to close while staying personable you can work with him at www.PriorityTeam.com.

If you do decide to learn Tom Challan’s recruiting techniques, be sure to also learn how to create your own leads. By just taking an extra 4-5 hours a week to generate your own leads will save you hundreds to thousands or more over time.

Because the quality of leads you can create compared to purchased leads isn’t even comparable, due to the fact that you would be creating leads that are already interested in your opportunity instead of purchased leads that are just interested. Which means you’re calling fewer people to get the same results.

You decide…call 100 purchased leads to sponsor a rep or call 10 personally created leads to sponsor a rep.

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IFrame Tag Secret To Beat Facebooks Affiliate Advertising Block

This quick HTML IFrame technique is a way to not only wow people but get around certain affiliate advertising speed bumps like with FACEBOOK! After I Show you how to use IFrame on your sites you’ll make more money and increase your conversions by at least 50% with this unknown technique.

I personally had an increase of 70 percent in my conversions the same day from using IFrames in my blog!

Now an IFrame is not something new in the world of code, but it is new in regards to using IFrames in a Blog or Personal Website for affiliate advertising. If you pick this up you will be part of the 1% at most of people that are actually aware and leveraging this secret.

So what’s an IFrame and why should I use one?

Here is the easiest way I found to describe this technique so that Non-HTML people like me will understand.

Definition:
An IFrame (Inline Frame) is an HTML element that allows you to embedded (insert) content from another website inside your webpage’s.

Quick Example:
Web designers use IFrames to embed interactive applications in Web pages like Google Maps or ecommerce applications.

So all of this sounds great but how do you use an IFrame and how can it create higher conversions in turn making more money? Here are a few reasons of why not only does it boost conversions but allows you use a loophole in paid advertising on FaceBook.

Benefits:
1.   There is no re-directing; once they land on your page they see the website.
2.   No need to buy a domain to mask and re-direct affiliate link since you don’t see the url in the IFrame
3.   No ugly affiliate url shown (only see your actual website url)
4.   There are no “Pop-Ups” to be blocked
5.   Higher comfort level since they don’t have to leave your site.
6.   No need for banner ads since the website will be what’s shown with full functionality to opt-in or purchase!

FaceBook Marketing Secrets:
If you have ever done advertising on FaceBook you will know they don’t allow direct links to an affiliate website from your ad. Well, this is a loop hole that gets you around that!

1.   Determine what page on your website or blog you plan to put your IFrame Code on. (Don’t add the code yet)
2.   Take that deep link from your webpage and use that as your destination url for your advertisement.
3.   Submit that to Facebook.
4.   Once you get approval now you need to go and input your IFrame Code using your affiliate link onto that page you are using as your landing page. (If you need the IFrame html code, I provided mine below)
5.   Make any changes to the IFrame code to make it unique to your taste and you’re done.

Now you will get visitors directly to your affiliate site, so you no longer have to hope they click on the banner after you have already paid to get them to your website. Again the best thing is there is no affiliate link shown, it looks good and converts even better!

Here is a simple IFrame code that I personally use, it’s simple and gets the job done. If you want to see an example of how I use IFrames on my site go to one of the pages under the “Recommends” tab of this site.

Just enter in your affiliate url and then tweak the height, width, border option and scroll option and your done.

<p><iframe src=”Enter URL Here” height=”800″ width=”500″ scrolling=”no” frameborder=”0″></iframe></p>

With this example you will insert your url in place of the one I have, and adjust the values within the quotes for instance this has 800 pixels high by 500 pixels wide with no scrolling and no border. You can go ahead and change those values to whatever you wish and have fun. (Scrolling is the only “Yes” or “No” option listed here, everything else is a number value)

Here is a quick addition to the IFrame code it’s a “css div code” that allows you to position and move the IFrame around on your page, I find it to be the easiest way to do it.

<div style=”margin: auto; margin-top: 25px; margin-bottom: 25px; width: 800px;”>

<p><iframe src=”Enter URL Here” height=”800″ width=”500″ scrolling=”no” frameborder=”0″></iframe></p>

</div>

Don’t forget to unbold the IFrame code if you decide to use what I have here.

*If the code doesn’t work delete and re-enter the ” ” quotes.

Now that we have an idea of what an IFrame is here are a few things you can do to make yours unique to your page.

-   Configure with a scrollbar independent of the surrounding page’s scrollbar
-   Define the height and width
-   Create a border or leave borderless to blend into the page
-   Easy to update just change the link
-   Multiple IFrames can be placed on the same webpage

Please leave comments and feedback on how well this worked for you. If you need any help with this technique shoot me a quick email at James@masterthehomebusiness.com but remember I’m not the greatest code person and I personally use www.w3schools.com to get all of my questions answered.

Go Make Some MONEY!

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Article Marketer Secrets To Boost Your Results

Here it is….

The SECRETS of an Article Marketer Exposed for everyone to see. Today will be a high level overview of all the things that most people doing article marketing attempt to do, but don’t necessarily do RIGHT!

Pretty bold statement I know, but you have to realize that as an article marketer you need to be doing more then your competitors. Everyone is fighting for that first page on Google with most ending up with page 20. And sorry to say but your competition for a first page rank is with the professional article marketers.

But…What If You Knew Exactly What A Professional Article Marketer Was Doing?

My goal is to show you what steps to take in order to get that first page ranking and to stay there. There will be no fluff here, I will show you what needs to be done to be a consistent first page ranking article marketer.

Over the next few days I’ll go into complete detail showing you exactly how to accomplish each and every thing I mention. I promise I won’t leave you hanging; you will have step by step instructions on how to dominate as an article marketer. There’s no catch just good solid information, so keep an eye on my blog or my YouTube account for those of you that enjoy a video over reading.

Are we Ready for some Article Marketing Techniques?

Keywords

- There’s an endless list of reasons why you want to strategically pick your keywords. The Keywords you choose are what allow you to be found in the search engines and are necessary to grab Google’s first page rank. But there are many factors involved when determining effective keywords to use as an article marketer. I will show you where to look and how to use your new information to do a few tests to narrow down your choices to just two or maybe three keywords. Remember its not Quantity its Quality when using keywords as an article marketer. I will show you how to strategically use your keywords without “stuffing” your articles so you don’t get a “Google Slap”. Remember…you don’t have an article if you don’t have strong keywords that you can dominate with.

Blog

- If you’re an article marketer you HAVE TO HAVE A BLOG! There is no way around it, no matter your computer skill level you can create and update your blog. It’s cheap…I’m talking FREE unless you host your own domain name which I highly recommend. A blog is very efficient in the way you post an article and also acts as a capture page that you can drive all of the traffic you get from your articles that you submit to different directories. If you want to be a successful article marketer you need to have a place to send the readers of your articles. The BIG thing to remember is Google and Yahoo “LOVE Wordpress Blogs”, so you will have the upper hand when they rank your pages. You need to understand that if you are just making posts on directories without any of the articles leading to a website to see all of your work, you are losing out on a lot of traffic! I will show you not only where to get a blog but how to set one up along with grabbing a domain name and making it all work…I’ll even show you how to do your first post along with a few plugins an article marketer needs.

So at this point you would have effective keywords and proper placement along with a great place to post all of your articles. Now we need to talk promotion, we need to get your articles “SEEN” and we will do this by using video and social marketing, along with creating hundreds of back-links to solidify your rankings.

I will show you exactly how to create a back-link strategy to simultaneously promote your video and article rankings in detail and why you need to have them. If you don’t know Google owns YouTube, what this means is Google “love’s videos” making a video rank better and quicker than almost any article that’s written.

See you at the bank!

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Most Effective Advertising Requirements that ACTUALLY WORK!

As you know there are Endless ways to advertise Offline and Online (internet). Both have their pro’s and con’s when using them to market your business. But you need to understand that having a marketing tactic is just the start! There are key things you need to gain from your marketing efforts to truly create the most effective advertising system possible.

These are the requirements you need to have to create effective advertisements…

I. Tracking progress is the first step to effective advertisements and is more important than most people think

1. You need to know how many times people actually look at, read or watch the marketed material (your advertisement).
2. How many of those people actually inquired about your product or service?
3. How many of those people turned in to actual buyers?
4. Which advertisement created one of these actions by potential customers?

II. Update the ad content / verbiage (split test)

- Based off of your ad tracking you will know how effective each ad that you have placed is. This will allow you to see if you just need to make a minor change to the ad or if you will create an entirely new ad. There is no perfect way to state anything and the age, gender and location of your potential customers will influence the way that your ad is perceived and evaluated.

This is why you do what’s called a “split test” which is done by duplicating an existing ad and changing one detail. This detail can be as simple as punctuation, capital vs. lower case, removing or adding a word or a different headline. You will be amazed at how one simple change from a period to an exclamation point can change the effectiveness of your ad. The overall idea is to keep split testing and changing your ad’s to keep improving their effectiveness.

III. Target Your Audience (age groups, gender, location, etc)

- This is a very important piece of information because you don’t need to be selling ice to an Eskimo. You need to hit the ideal demographic for your product or service, and if you don’t know what that is you can find out. Because when you are advertising to the wrong people you are literally throwing away money. For example, if you want to strictly advertise to a local audience you have to make sure that your ads aren’t seen on a national scale. Targeting by standing out to certain people and targeting by hiding your ads from certain people is very important in order to stay cost sensitive.

IV. Be Seen & Stand out

- No matter what you do, you have to make sure you are putting yourself in a place that will allow you to be seen. Not just once and a while but often because advertising only works when people can actually see it. Meaning you have to not only use the most effective advertising methods to get your ad’s out, but you have to “Stand Out”. If you are using banner ads you would want to have eye catching colors or an ad that has flashing/moving elements. Or if you are using a text ad you’d want to make sure to show that you have the best prices, quickest service, great customer feedback or how your service solves a specific problem. If you don’t tell people why they should click on your ad why would they? Why do you think so many people buy the latest “Cosmopolitan” or “Men’s Health” magazine? It’s because their headlines grab your attention.

V. Be Cost sensitive

- This may be obvious but many people forget that you need to monitor and update your advertisements in all of your marketing efforts. If you are not paying attention to this you might be putting money into ad’s that aren’t effective. The idea is to fine-tune your ad’s until you are making more than you are spending.

Here’s an example…

You have a cold and you just purchased and used two different cold medicines.

Now tell me, which one actually worked? You can’t!

There is no way of knowing which of the two medicines you had taken actually did what you needed to feel better. So now next time you get a cold you will most likely buy both of the medicines again. What this has accomplished is now instead of buying the one medicine that worked for you; you are buying both and just throwing money away.

VI. Become Automated

- Having your advertising automated means making sure that all your inquiries coming from your ads are being answered. Whether you answer them by phone or email is up to you. And I know what you’re saying “you can’t hire someone around the clock to answer the phones for you”. But you actually can and I’ll touch on that another day.

Your time is important and valuable so we want to be cost sensitive and apply marketing that can be updated quickly and does the work while you sleep.

You must be able to:

-Track effectiveness of the ad
-Update the ad’s content / verbiage (split test)
-Target Your Audience (age groups, gender, location, etc)
-Be Seen!
-Be Cost sensitive
-Time sensitive (your time, and how long till the ad is shown)
-Automated

Take it easy, and I’ll see you soon!

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The launch of my re-designed website is Finally Done!

After hundreds of hours, never ending long nights and boring weekends I have finally finished my New Website Master The Home Business. Please get back to me with feedback as to what you think whether its praise or criticism. Because I listened to all of the requests that were sent to me and have built a site that will not only benefit the current Networkers but will either enlighten you on the industry or teach a Newbie the ropes. And just for a little extra I threw in a section for Small business owners so if you know anyone that is struggling or looking to start advertising on the web get them to the site.

http://www.MasterTheHomeBusiness.com

Best wishes,

James Love

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